Landing CEO as Her First Full-Time Job: Graciela Soto of Altura Health
Description
Graciela Soto Perez, CEO of Altura Centers for Health, joins Third Way Health CEO Frederik Mueller to share her 22-year journey leading one of California’s largest FQHCs. From starting as a candy striper to scaling Altura, and from one clinic to nine locations and three mobile units, Graciela reflects on leadership, technology, vendor relationships, and keeping mission-driven care at the center.
⏱️ TIMESTAMPS(00:00 ) Intro(00:32 ) Meet Graciela Soto Perez, CEO of Altura Centers for Health(01:23 ) Altura Centers for Health: An Overview(05:49 ) Graciela's Personal Journey in Healthcare(18:35 ) Technological Advancements in Healthcare Operations(23:21 ) Handling Employee Workload and Referrals(24:26 ) Centralizing Calls and Referrals(26:23 ) Managing a Growing Organization(28:12 ) Communication Strategies in a Large Organization(30:19 ) In-House vs. Outsourcing Decisions(33:58 ) Trust and Vendor Relationships(39:48 ) Success Stories and Future Goals(45:33 ) Advocacy and Legislative Challenges(48:27 ) Final Thoughts and Closing Remarks
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Healthcare Ops Wave (HOW) dives into the people behind healthcare operations — exploring growth, strategy, and the systems that keep care moving.