How to Build a "Reverse Funnel" to Identify Your Biggest Bottleneck
Update: 2025-07-23
Description
Most SaaS founders track too many metrics and still have no clue where their biggest growth bottleneck actually is. They're drowning in data but starving for insights.
In this episode, Wes reveals the concept of building a "reverse funnel" - a simple framework that not only identifies exactly where users are dropping off, but shows you precisely which lever to pull to hit your revenue goals.
Key Highlights:
- 01:39 : How to structure your revenue goals (MRR, ARPU, units sold)
- 02:40 : The problem with tracking too many metrics without context
- 03:43 : How to identify bottlenecks in your quarterly planning
- 04:26 : The power of increasing ARPU vs. acquiring more customers
- 06:30 : Why founders consistently miss their revenue goals
Resources:Â
🧠Sign up for the ProductLed Newsletter
đź“” Get the ProductLed Reverse Funnel Planner
đź’Ľ Connect with Wes Bush on LinkedIn
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