DiscoverNonprofit Nation with Julia CampbellHow to Build a Brand Ambassador Program with Nick Lynch
How to Build a Brand Ambassador Program with Nick Lynch

How to Build a Brand Ambassador Program with Nick Lynch

Update: 2023-05-03


This episode is sponsored by my friends at Keela,  a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.

Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.

Keela is hosting a webinar, led by me, on June 6 -
How to Drive Donations and Get Engagement Using Social Media. It’s totally free, and you can get all the details and sign up by clicking here.

Brand Ambassador programs mean more than telling people to post your stuff on social media. Today's topic centers around how to build a brand ambassador program at your nonprofit, how to work effectively with influencers, how to measure success, and how even small nonprofits can build these kinds of relationships. 

My guest this week is Nick Lynch. From his own personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations and has spent his professional career building solutions for brands to better identify and target their audiences online.

When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. He created, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond.

 Connect with Nick Lynch

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  • Resource: (website) 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. 

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

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How to Build a Brand Ambassador Program with Nick Lynch

How to Build a Brand Ambassador Program with Nick Lynch

Julia Campbell