I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

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In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. 

• (00:00 ) - Intro


• (03:45 ) - Sara's pet peeve


• (06:28 ) - First actionable steps as a marketer


• (10:51 ) - How to find and convince the right people for content marketing


• (21:46 ) - Getting people involved


• (26:59 ) - When did you drive more pipeline


• (28:18 ) - Sara's content strategy process


• (33:19 ) - What's a cluster


• (36:05 ) - How do you decide on a cluster


• (40:15 ) - The difference between content strategy and editorial calendar


• (44:43 ) - How do you deal with the fear of judgment


• (49:28 ) - The difference between business in the US and the EU


• (51:56 ) - Sara's top 3 resources

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→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
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→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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