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Thinking about building a successful online business in 2024? In this episode, I sit down with eCommerce powerhouse Ehsan U. Abdul Razaq, Founder of the largest E-commerce community in the Middle East, to uncover the secrets behind a thriving online business. From his humble beginnings to becoming a leading figure in the industry, Ehsan shares invaluable insights on what it takes to succeed in eCommerce.

We dive deep into essential topics like the difference between eCommerce and dropshipping, the importance of reverse-engineering your products, and how to craft a winning marketing strategy with a focus on pricing, gross margins, and ROAS. Plus, Ehsan offers advice for those just starting out, including tips on selecting a great starter product and avoiding common pitfalls.

Whether you're a newbie or looking to scale your existing business, this episode is packed with golden nuggets that can set you on the path to eCommerce success. Don’t miss it—your future business growth could depend on it!

#eCommerce #OnlineBusiness #DigitalMarketing #Entrepreneurship #StartupSuccess #BusinessGrowth #Dropshipping #EcommerceStrategy #MattHaycox #MarketingTips #SmallBusiness #Shopify #ROAS #Entrepreneur #EcommerceCommunity #BusinessMentorship

Timestamps
0:00 - Intro
1:08 - What got you into Ecom?
3:32 - How was your parents/mum with the ups and downs on money?
5:51 - How and Why did you get into Ecomm?
10:01 - Ecom and Dropshipping - What's the difference?
15:19 - 4 different Products, 4 different websites
16:46 - Did I get my Ecom Advice right? Your next product needs to be reverse engineered. your marketing is going to be your biggest cost of of what you do.
20:33 - Product Price Point & Gross Margin
22:46 - What Marketing do you do? What is your ROAS?
25:33 - Did I get my Advertising Advice right too?
30:24 - What's a Great Starter Product for someone getting into Ecom?
35:08 - Ehsan's Course + Mentorship Groups
36:25 - Do you use Shopify?
36:55 - Ehsan Reviews Courses too! Recognise any?
40:06 - Ehsan's Socials + Conclusion

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