How to Choose the Right KPIs for Your Amazon Advertising Strategy
Update: 2025-07-18
Description
In episode 164 of The Ad Project, Joe Shelerud (CEO) and Matt Wiklund (CTO) break down how to select the right KPIs for your Amazon advertising strategy—whether you’re selling high-ticket one-time purchases or repeat-consumable goods. They explore how ROAS, TACoS, new-to-brand metrics, and customer acquisition costs should flex based on your brand’s goals and product lifecycle.
🔑 Key Takeaways:
- ROAS isn’t always the north star—context is key.
- TACoS is your go-to for measuring incrementality.
- New-to-brand ROAS and CAC matter more for consumables and repeat-purchase brands.
- Use LTV analysis to identify your highest-impact gateway products.
👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
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