It's time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse's mouth. And who better to take us through this than Klue's very own Andre Csapo. He's been running interviews for years, and he knows a thing or two about how to prep for your interview, probing for deeper insights and what to do as a beginner in Win-Loss.

Register for Klue Quarterly: klue.com/klue-quarterly

Contribute to the industry's largest win-loss report: https://9g7jis37w8y.typeform.com/to/j8KhjJdt?

TIMESTAMPS:

(00:00:00 ) Andre Csapo is on the pod!

(00:01:37 ) Most memorable Win-Loss interview

(00:03:05 ) What makes a good Win-Loss interview?

(00:04:18 ) Bad Win-Loss interview questions

(00:07:31 ) How to prepare for a successful Win-Loss interview

(00:09:28 ) Andre's favourite part of Win-Loss analysis interviews

(00:11:01 ) How to probe for more information during a Win-Loss interview

(00:13:05 ) The best intelligence from a Win-Loss interview

(00:16:52 ) Win-Loss is the only way to listen to hear from your buyer directly

(00:17:45 ) Advice for someone starting out in Win-Loss

CREDITS:

Guest: Andre Csapo

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.