DiscoverCoffee & CompeteWhen a Rebrand BACKFIRES & Running Win-Loss Committee Meetings
When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings

When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings

Update: 2024-11-07
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Description

Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting.

Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05

TIMESTAMPS:

(00:00:00 ) Welcome to Coffee and Compete

(00:01:23 ) Compete Week Highlights and Announcements

(00:02:32 ) Introducing Klue’s 360° Win-Loss Product

(00:04:16 ) Beehiiv vs. ConvertKit’s Rebrand to Kit

(00:18:32 ) Hunter’s first ever Win-Loss committee meeting

CREDITS:

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

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When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings

When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings