DiscoverThe Edward ShowHow to Do Blog SEO the Right Way (Using ChatGPT Without Ruining Your Brand)
How to Do Blog SEO the Right Way (Using ChatGPT Without Ruining Your Brand)

How to Do Blog SEO the Right Way (Using ChatGPT Without Ruining Your Brand)

Update: 2025-12-16
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E895: Most people do blog SEO wrong.

I walk you through the exact process I use doing traditional blog SEO with ChatGPT - step by step - and why you have to be careful if you don't want to damage your brand, your voice, or your credibility.

I also explain why I personally focus on bottom-of-funnel SEO instead, and when blog SEO actually makes sense.

What I cover in this:
- How to reverse-engineer the top 3 ranking posts
- A real example keyword for blog SEO
- How to build a better outline using H2s and H3s
- How to write a page title that stands out in search results
- Where your keyword should appear (title, URL, H1, first sentence)
- How to use ChatGPT to fill in the outline without publishing generic content
- How to humanize AI writing and remove common AI tells
- Why real photos matter and why AI images hurt trust
- How to add your own experience so your content feels authentic
- Why I don't run AI blog SEO on my own site
- When blog SEO is fine and when it's a waste of time
- Why bottom-of-funnel SEO is usually a better strategy

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Blog SEO
00:16 Choosing and Researching Keywords
00:37 Creating an Effective Outline
02:06 Humanizing AI-Generated Content
02:34 Editing and Finalizing Your Blog Post
03:49 Internal Linking Strategies
04:14 What I Focus On Instead
05:35 Wrapping

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #backlinks #contentmarketing

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How to Do Blog SEO the Right Way (Using ChatGPT Without Ruining Your Brand)

How to Do Blog SEO the Right Way (Using ChatGPT Without Ruining Your Brand)

Edward Sturm