DiscoverThe Customer Success Pro PodcastHow to Drive Customer Adoption in the First 90 Days
How to Drive Customer Adoption in the First 90 Days

How to Drive Customer Adoption in the First 90 Days

Update: 2025-09-10
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In this episode, Anika Zubair discusses the importance of the first 90 days in a customer's journey, emphasizing that this period is crucial for adoption and long-term success. She outlines common mistakes made by customer success managers, such as focusing too much on features rather than outcomes, and provides a detailed playbook for driving adoption. Anika shares personal experiences and lessons learned, highlighting the significance of understanding customer needs and celebrating quick wins. The episode concludes with a practical challenge for listeners to apply the discussed strategies to their own accounts.

Chapters
00:00 The Crucial First 90 Days
09:12 Common Mistakes in Customer Success
18:31 A Playbook for Driving Adoption
19:56 Personal Insights and Lessons Learned
27:43 Weekly Challenge 

Connect with Anika Zubair:
Website: https://thecustomersuccesspro.com/
LinkedIn:  https://www.linkedin.com/in/anikazubair/
CSM RevUP Academy: https://thecustomersuccesspro.com/revup

Send Anika a text :)

Want to be our next guest? Apply here: https://www.thecustomersuccesspro.com/podcast-guest

Book Anika as a speaker at your next team event: https://www.thecustomersuccesspro.com/team-event

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How to Drive Customer Adoption in the First 90 Days

How to Drive Customer Adoption in the First 90 Days

Anika Zubair