DiscoverThe Restaurant InnovatorHow to Establish Your Restaurant Brand DNA with Joe Haubenhofer of The Plaid Penguin
How to Establish Your Restaurant Brand DNA with Joe Haubenhofer of The Plaid Penguin

How to Establish Your Restaurant Brand DNA with Joe Haubenhofer of The Plaid Penguin

Update: 2025-05-28
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Restaurateur and The Plaid Penguin owner Joe Haubenhofer chats about the hidden branding touchpoints that dramatically shape guest perceptions, the importance of prioritizing both your physical and digital branding, and tips for paying attention to the overlooked elements—from staff uniforms and napkins to bathroom designs. 

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How to Establish Your Restaurant Brand DNA with Joe Haubenhofer of The Plaid Penguin

How to Establish Your Restaurant Brand DNA with Joe Haubenhofer of The Plaid Penguin

FSR magazine