A Discussion with Kendall, Rebecca and Jennifer Bosco-Webb of Extension Marketing Communications

Kendall Kunelius and Rebecca Dube discuss the importance of marketing for farmers, emphasizing that it should be a key part of their business plan. They compare creating a marketing plan to planning a crop, highlighting the need for strategy, target audience identification, and regular updates. Jennifer Bosco-Webb, an expert in social media, shares her experience in building a personal business and stresses the importance of having a clear buyer persona and a well-planned marketing campaign. She recommends Facebook and Instagram for agricultural marketing, noting their ease of use and community-building potential. The conversation also touches on the value of visual consistency, the role of graphic design, and the significance of understanding return on investment in marketing efforts.

Show notes:  

Gold Shaw Farm: https://www.goldshawfarm.com/ 

Linked In Learning: https://learning.linkedin.com 

Udemy: https://www.udemy.com 

Fiverr: https://www.fiverr.com 

Reddit: https://www.reddit.com/ 

Canva: https://www.canva.com/ 

UNH Cooperative Extension Events: https://extension.unh.edu/events  

Women in Ag Newsletter signup - https://unhoutreach.tfaforms.net/217751?CID=701G0000001AiKCIA0  

Jennifer Bosco-Webb – jennifer.boscowebb@unh.edu 

Kendall Kunelius – kendall.kunelius@unh.edu  

Rebecca Dube – rebecca.dube@unh.edu