In a digital world that’s getting louder by the minute, how do you actually stand out in 2026?

In this powerful conversation, Allison Walsh is joined by a seasoned business coach who specializes in helping online coaches and service providers uncover their distinctive edge—the unique blend of story, strengths, and strategy that sets them apart. From building a multi–six figure network marketing business to pivoting into coaching and navigating entrepreneurship as a twin mom, she shares what it really took to align her message, niche, and business model.

You’ll learn why the 2026 online landscape demands deeper storytelling, clearer messaging, and simple frameworks—and why sticking with generic “tips and tricks” content will keep you invisible. Together, Allison and her guest break down the real steps to creating content that sounds like you, sells your expertise, and resonates with the right people.

In this episode, you’ll learn:

• How her journey from network marketing to coaching evolved over 10+ years
• Why becoming a mom of twins forced powerful business pivots that led to deeper alignment
• What a “distinctive edge” actually is—and how to identify the parts of your story and skill set that make you unforgettable
• How one client went from $4–5K months to consistent 10K months in just a few months heading into 2026
• Why story-based content outperforms generic educational posts in today’s algorithm
• How to pick the right story when you have too many to choose from
• Why a clear 3-step framework or signature process is a must-have in 2026 for high-ticket coaching
• How AI tools like ChatGPT can support you without erasing your human voice
• Why your story does NOT need to be dramatic to convert—emotion and relatability win
• The new 2026 definition of confidence and authenticity online

If you want to be remembered, recognized, and referred this year, this episode will give you the messaging clarity and storytelling strategy you need.

Memorable Moments / Highlights

• A decade-long evolution from network marketing to business coaching
• How motherhood catalyzed long-overdue business alignment
• The true meaning of a “distinctive edge” and why it matters more than ever in 2026
• The real client case study behind hitting consistent 10K months
• Why stories outperform “3 tips” posts—and what to create instead
• A simple filter for choosing the one story that positions your expertise
• The power of owning and articulating your framework
• How to use AI while still preserving your voice
• Why your quiet, ordinary story might be your most magnetic asset
• A refreshing definition of confidence rooted in authenticity

Connect with Meg:

Get the Business Story Blueprint here: https://meganyelaney.com/business-story-blueprint

Follow Meg on Instagram: https://www.instagram.com/meganyelaney

Listen to Business Not As Usual: https://meganyelaney.com/podcast

Connect with Allison:

Instagram → @allisonwalsh
Learn more about the Impact Brand Accelerator → https://bit.ly/impactbrandaccelerator

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