Events are a very integral part of entrepreneurship. In this episode of the Butts in Seats podcast we’ll discuss how to leverage free events to grow your audience and make money, even though you’re not charging for tickets.

Events are essential for you to be able to earn higher profits and increase your credibility.

Most entrepreneurs have no event marketing plans.

Biggest Free Event Mistakes

-Not keeping attendees emails.

-Hosting events with no purpose.

-Charging fee for your FIRST event.

Benefits of Hosting Free Events:

-Gain Clients

-Build credibility

-Grows email list/community

Create an event that doesn’t exist in your area already. Figure out what works for you and what your niche is.

Send a survey out to your LOCAL area-these are the majority of the people who will come to your event. Stay in touch with your audience.

Interactivity is a huge part of what makes events successful. Incorporate icebreakers and other activities to hold your audience’s attention.

Create free events around paid products and services you offer.

Pitch your services at the end of the event.

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