How to Get AI to Recommend You as a Top Lender
Description
In this powerful episode, Katie Shive reveals how mortgage pros can leverage AI to build visibility, rank in search, and attract real leads online. Katie, a brand strategist and AI marketing coach, breaks down the concept of GEO — Go Everywhere Optimization — and how it’s changing the way consumers find mortgage professionals.
You’ll learn:
- How to create a "core entity statement" that helps AI recommend you first
- Why your bio consistency across platforms like LinkedIn and Google is critical
- The difference between creating content for humans vs. robots
- How to turn one podcast or blog post into an entire week’s worth of marketing
- How ChatGPT and other LLMs are now directly referring mortgage professionals to leads and what triggers that
Whether you’re a seasoned LO or just starting to explore AI tools, this episode is a must-watch if you want to be found first and fast in search.
Show Notes:
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