How to Get Direct Bookings & Build a Brand Without Airbnb w/ Vince Perez
1Description
Today I had the honor of speaking with Vince Perez, partner of Beach House Rentals, a vacation rental management company in Santa Cruz CA with 100 properties that are entirely booked through referrals and repeat guests without utilizing any OTAs. Vince is also the founder of fetch my guest, a marketing platform that gives independent vacation rental professionals complete control of their brand.
In this episode Vince shares his story of moving from an Executive at Hyatt to becoming a partner and marketing strategist for Beach House Rentals, why it's so important to building brand equity, the pros and cons of Airbnb and OTAs on the industry, what it takes to build a 100% referral and repeat guest vacation rental business and more.
đź“ťShow Notes
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