How to Get a Marketing Job in Today’s Uncertain Economy
Description
Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16132&preview=true)
On May 15, we hosted our second quarterly event of 2025 in partnership with the University of Portland’s School of Business. More than 110 attendees gathered for networking and a panel discussion, “How to Get a Marketing Job in Today’s Uncertain Economy: Why Analytics Gives You an Edge. Together, the panelists brought expertise from across academia, corporate marketing, and entrepreneurship, offering advice on how to navigate today’s job market as a creative and how to leverage analytics and AI in your work.
About Our Guests:
Welcome
Michael L. DeVaughn, dean of the School of Business, University of Portland
Panelists
Dr. Ashley Hass, a marketing professor from the University of Portland
Kevin Kinghorn, the executive vice president & chief marketing officer of the Portland Trail Blazers
Holly Feather, chief executive officer & founder of HHF Strategy
Resources in This Episode:
- Use AI to optimize your resume against job descriptions, personalize your prompts to reflect your voice, and explore platforms like Jobscan and Hemingway for editing and matching the job description.
- Experiment with tools like Tableau and JASP. There are also free certifications through HubSpot, Google, Hootsuite, and LinkedIn Learning.
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