In business, questions from potential customers are inevitable, but how we handle them can make or break the relationship. In this episode, I unpack why answering questions isn't just about having the right responses, but about how well we've understood and communicated what our business truly does. We look at: - Why questions matter and what they mean about your business and marketing - How to build an experience that answers the most likely questions - Tips for anticipating and answering your customer's biggest questions Handling Questions Answering 400 questions every time someone walks through the door is exhausting. But there's a better way. The businesses that succeed in the long run are the ones that do the hard thinking early, communicate clearly, and build trust long before a sale is made. Highlights 00:25 Understanding Your Business 00:47 Addressing Customer Questions 01:58 The Importance of Clear Communication 02:50 Presenting Your Business Effectively 04:37 Benefits of Proper Planning 05:21 Implementing Your Strategy Resources The Most Important Innovation Questions to Ask https://www.enevergroup.com.au/the-most-important-innovation-questions-to-ask/ The 3 questions that help you identify growth opportunities in your business https://www.enevergroup.com.au/the-3-questions-that-help-you-identify-growth-opportunities-in-your-business/