Paid ads can be a game-changer - but only if you know how to hire and manage the right team. As a Fractional CMO or marketing leader, your job isn’t to run ads—it’s to hire and manage an agency that can deliver results for your clients.

In this episode, I sit down with Jennifer Spivak, CEO of The Ad Girls, to break down exactly how CMOs can make paid ads work as part of a larger marketing strategy. Jennifer and I have worked together on countless client accounts, and she’s sharing her best insights on how to hire the right agency, manage the relationship, and ensure paid ads actually drive revenue.

We’re covering:

-The biggest mistakes marketers make with paid ads (and how to avoid them)

-How to vet and hire an ad agency for your clients—what to ask, what to look for, and what to avoid

-How to manage and collaborate with an agency as a Fractional CMO to drive better results

-Scaling your business as a marketer or Fractional CMO—Jennifer has built a powerhouse agency, and she’s sharing what it really takes to scale successfully

If you’re a marketer looking to step into CMO-level leadership, knowing how to hire and work with paid ad agencies is a skill you need. And if you’re looking to scale your own business, Jennifer’s insights from building and leading a wildly successful agency are invaluable.