Should You Ever Work for Free as a Marketer or Fractional CMO?
Update: 2025-06-10
Description
I got an email recently that really made me think. It was from someone who turned down an unpaid speaking opportunity within my program, firmly stating that they don’t work for free - and honestly? I respect that. I’ve always been a big advocate for charging what you’re worth.
But here’s the thing…some of the biggest opportunities in my career started as unpaid. Speaking engagements, free power hours, strategic collaborations – when done intentionally – have led to massive payoffs (I’m talking six-figures-from-one-client kind of payoffs).
So in this episode, we’re digging into:
- When it actually makes sense to say yes to an unpaid opportunity
- The questions I ask myself before deciding
- A real story of how one free power hour turned into over $200,000 in revenue from one client
If you’ve ever wrestled with the “should I do this for free?” debate, this one’s for you. Let’s get into it.
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