Any real estate agent can become a listing machine in a very short space of time. Even if you’re new to the business, if you’ve been working with buyers your whole career, or you just want to multiply your listing inventory. 

If you put the right pieces in place, you can build a solid listing-based business that can withstand all market conditions. The challenge is: a lot of what agents are taught to get more listings actually works against that goal. 

We’ve coached hundreds of agents on a different strategy, and it works every single time. 

Why do we have to master the listing presentation before we generate a single lead? Are lead gen companies actually making it harder to build a successful listing-based business?

In this episode, Abe Safa joins me for the first of a two-part webinar where we share a step-by-step process for building a strong listing-based business. 

Things You’ll Learn In This Episode 

• Why seasoned agents struggle more than newbies 
  
  Experienced agents often plateau because they get complacent. How do you refocus on the fundamentals if you’ve faltered?
  
  
  
  


• Master the listing presentation first 
  
  Most coaches and leaders teach agents to focus on everything but the listing presentation first, why do we coach our agents to start with it? 
  
  
  
  


• Double down on prospecting 
  
  Lead companies want you to focus less on generating leads yourself and more on depending on them. How does this put your profits at risk? 
  
  
  
  


• An unproductive metric 
  
  Dial attempts don’t matter as much as actual conversations, so what metric should guide our prospecting?

About Your Host

Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.

Want To Level Up Your Production? (and live anywhere in the Carolinas)

Check out www.gregharrelsoncareers.com

Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/

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