There are two kinds of real estate agents. 

The average ones who thrive when the market’s good, and the ultimate agents who dominate no matter what’s going on the market. 

While other agents complain about high interest rates and low inventory, the best agents maintain market share - in fact, they can even increase it in the toughest times. 

These ultimate agents are defined by 13 non-negotiable skills that lead to sustainable and duplicatable results. In this market, there’s no winning without having the best listing presentation possible, curating our online presence carefully, exceptional negotiation, and rapid response to leads. 

How do you perfect your presentation skill? How do you become a better negotiator? In this episode, we’re continuing with our list of essential skills an agent needs to have to succeed regardless of market conditions. 

Most listings are lost before you even walk in the door. You have to know up front what you’re walking into - no surprises. -Abe Safa 

Things You’ll Learn In This Episode 

• Know everything before you walk in the door 
  
  Agents think the listing presentation starts at the kitchen table, but it actually starts at the front door. What mistakes make you lose the listing right from the start?
  
  
  
  


• Become the ultimate buyer converter 
  
  Winning buyers is about rapid response and narrowing the gaps between contacts. How do we implement this?
  
  
  
  


• Curate your online footprint carefully 
  
  Everyone’s Googling real estate agents before they even call them. How do you make sure your online presence leads to more listings?

About Your Host

Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.

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Want To Level Up Your Production? (and live anywhere in the Carolinas)

Check out www.gregharrelsoncareers.com

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