What are the questions every podcaster wants answered about monetising with ads?

Well, in part 2 of my conversation with Francois Retief, COO of iono.fm, we hit almost every one of them, including:

1. What's the average audience size of a South African podcast?

2. What's a good audience size for my podcast?

3. Okay how many listens do I need to make R10 000?

4. How many listeners do I need to monetise a show?

5. What is syndication and how does it work?

6. How can we use analytics to improve our podcasts?

7. Where should I advertise my podcast?

8. Does guest quality affect how much you can sell ads for?

9. Is it more effective to sell your own ads or go through a service like iono?

10. Are brands more interested in niche or large audiences?

And more!



Team:

Audio recording: Rebekah van Zyl

Videographer and editor: Jason Hans

Host and audio editor: Jon Warncke The South African Podcasters Guild