In this episode, I was very lucky to get in the same room with seasoned branded content creator Spike Ballantine. Spike shares his treasure trove of insights into the world of branded podcasting - an essential listen for anyone looking to break into this domain of podcasting that more easily brings in an income than trying to monetise your own show.



NOTE: Just listen to the energy in the room in this episode and you'll hear the difference between a remote recording and an in-person one.



**In this episode:**

- What branded podcasts are and what they can achieve.

- Going beyond the simple interview.

- Creating a pitch, going after clients.

- How on-location recordings add flavour to the content.

- Understanding the audience

- Spike's perspective on the current growth of podcasting in SA, and how long it will take to fully mature.

- How to think BIG and then make a plan to get as close to that dream as possible.

- What it takes to be a show runner. DBO Media - Spike's company · The South African Podcasters Guild