I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

 
With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?

That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

• (00:00 ) - Intro


• (02:23 ) - Human Centricity vs Customer Centricity


• (06:25 ) - 3 vectors to hit the right note with your product


• (11:41 ) - How to market your product to any potential buyers


• (23:33 ) - How to reduce your chances of making mistakes


• (31:32 ) - Is it possible to learn confidence


• (37:00 ) - The 3 forms of love


• (40:14 ) - How prototyping can change everything


• (49:42 ) - The power of the shiny object


• (51:11 ) - Mauro's advice for marketers

***

→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘