This week, we’re joined by Bruce and Paramjit Nagra, the brilliant minds behind Crazy Gin — the world’s first British-Asian gin.

What started as a late-night idea over a bottle of wine (and a sink full of dishes) turned into a bold, exciting spirits brand that’s now featured in the likes of Harvey Nichols and Tamarind.

In this episode, we talk about:

• Why starting a business is all about small steps, not giant leaps
• The danger of perfectionism and how it can keep your idea stuck in your head
• Taking inspiration from your heritage and turning it into something completely new
• What it really takes to break into top-tier restaurants and bars
• The power of storytelling through flavour – and why Crazy Gin is far from “just another gin”
• What happens when your product is too authentic for some venues

Bruce and Paramjit get candid about their journey – the doubts, the cultural pressures, and the little wins that added up to big shifts. There's honesty, humour, and a whole load of practical advice for anyone thinking, "Could I really do this?"

Whether you're launching your own brand, shaking up your career, or just need a nudge to finally press go on that idea you’ve been sitting on – this one’s for you.

Takeaways:

• Don’t wait for the “right time” – it rarely comes.
• Perfectionism is often just fear in disguise.
• Flavour can be a vehicle for storytelling – don’t be afraid to lead with identity.
• Getting feedback early, even when things aren’t polished, is how you grow.
• Building the right partnerships can open unexpected doors.
• You belong in the room – even if others try to tell you otherwise.

Find Out More:

• TalkingHospitality.com – more episodes, blogs & courses
• Crazy Gin
• Be Inclusive Hospitality
• Harvey Nichols
• Tattu
• Tamarind
• Our brand partners: Graphic Kitchen & Leisure Jobs