Biggest Roadblocks to Transformation

Whether you're a Scrum Master, product owner, team lead, or Agile coach, you’ve probably experienced that moment when you introduce a new process, tool, or idea — and are met with hesitation, doubt, or even outright pushback. Why does this happen? And more importantly, what can you do about it?



In this episode, we’re unpacking the psychology behind change resistance — from fear of the unknown to lack of executive support — and I’ll walk you through a powerful 3-step model that helps you identify where someone is stuck and how to guide them forward.



You’ll learn how to:

✨ Spot the real reasons behind resistance (it's not always what it seems),

✨ Build awareness, create desire, and foster ability in your team,

✨ Use practical, real-world strategies to turn skeptics into supporters.



By the end, you’ll have a toolkit of actionable tactics to reduce friction and inspire momentum, even in the most change-resistant environments.



So if you’re leading change, managing growth, or just trying to push your team in a better direction, this one’s for you. Let’s make change feel a little less scary, and a lot more possible.



Timeline

00:19 Have You Ever Faced Resistance?

00:35 Why Change Feels So Hard

01:04 Episode Roadmap

01:54 Common Causes of Resistance

04:15 The ADA Model: Awareness, Desire, Ability

05:35 Stage 1: Building Awareness

06:59 Stage 2: Creating Desire

08:42 Stage 3: Developing Ability

10:12 Recap: Strategy Meets Psychology

11:10 Take Action: Plant A Seed Today



Invitation | Consultancy



Now I provide free, 1-1 online consulting service. If you have any agile related problems or project management issues, please reserve a web call with me. I would answer your questions as possible as I could.

👉 Book now: https://calendly.com/uragilecoach/consulting



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