DiscoverHR LeadersHow to Protect Culture During Rapid Growth (Most Companies Fail Here)
How to Protect Culture During Rapid Growth (Most Companies Fail Here)

How to Protect Culture During Rapid Growth (Most Companies Fail Here)

Update: 2025-09-10
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In this episode of the HR Leaders Podcast, we speak with Jon Caldwell, SVP & Chief People Officer at Valvoline Inc., about leading people strategy during rapid growth and transformation.

Jon shares how Valvoline, a 160-year-old brand, has doubled its retail footprint and plans to nearly double again by 2030, all while maintaining a strong “family” culture. He explains the company’s grow-from-within model where 95% of managers start as technicians, the importance of scalable HR processes, and how traditions like the “Oil Olympics” reinforce teamwork and pride.

The conversation highlights how culture, leadership, and data-driven HR fuel both business growth and employee success.


🎓 In this episode, Jon discusses:

  1. Maintaining culture and inclusion while doubling store count
  2. How 95% of leaders grow from technician to management roles
  3. Valvoline’s transformation into a pure-play retail growth business
  4. Using training, data, and scalable HR to prepare for 20,000+ employees
  5. Why traditions like the “Oil Olympics” and Family Reunion fuel engagement


🙏‍ Thanks you to our series partner - Greenhouse.

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How to Protect Culture During Rapid Growth (Most Companies Fail Here)

How to Protect Culture During Rapid Growth (Most Companies Fail Here)