How to Protect Identity & Eliminate Threats

How to Protect Identity & Eliminate Threats

Update: 2025-11-27
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🔐 Identity protection has always been at the heart of security and privacy — but in today’s AI-driven world, the threats are evolving faster than ever. In this episode of the Fit4Privacy Podcast, host Punit Bhatia speaks with Bob Burke from Beyond Identity, the evolving landscape of identity protection, especially in the context of emergent AI technologies. They explore the fundamental changes in identity threats, the importance of digital trust, and the shift towards incorporating security, privacy, and compliance into the development process of new solutions. Burke emphasizes the necessity of securing identity as the new perimeter and details how Beyond Identity approach's identity protection from initial access to lateral movement prevention. The discussion also touches on the industrialization of threats with AI and the importance of proactive compliance and customer trust for startups.


If you’re a professional in security, privacy, or compliance, this conversation will help you rethink how to protect digital trust in 2025 and beyond.


👉 Tune in to learn how to identify new threats, eliminate risks, and build security and privacy by design into your systems and visit Grow Skills Store for training resources and certifications.


KEY CONVERSION 

00:02:30 Concept of Responsible AI and Privacy 
00:04:50 Starts up and Privacy Compliance 
00:09:05 How to protect identity 

00:10:55 How does threat to identity change in last few years 
00:14:00 Strategies for Eliminating Threats 

00:15:40 Role of Beyond Identity 
00:18:00 Get in touch with Bob Burke 

 

ABOUT THE GUEST 

Bob Burke is the Chief Information Security Officer at Beyond Identity, where he has helped shape the company’s security-first identity and access management platform.


With 20+ years in cybersecurity and engineering leadership, Bob brings deep expertise in identity, cloud infrastructure, compliance and securing critical SaaS systems.


He has recently helped the team at Beyond Identity achieve a record mark by getting FedRamp certified in less than 6 months.


ABOUT THE HOST  

Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach privacy professionals.


Punit is the author of books “Be Ready for GDPR'' which was rated as the best GDPR Book, “AI & Privacy – How to Find Balance”, “Intro To GDPR”, and “Be an Effective DPO”. Punit is a global speaker who has spoken at over 30 global events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured amongst top GDPR and privacy podcasts.


As a person, Punit is an avid thinker and believes in thinking, believing, and acting in line with one’s value to have joy in life. He has developed the philosophy named ‘ABC for joy of life’ which passionately shares. Punit is based out of Belgium, the heart of Europe.


RESOURCES 

Websites www.fit4privacy.com, www.punitbhatia.com, https://www.linkedin.com/in/bob-burke-4293712/ , https://www.beyondidentity.com/  

Podcast https://www.fit4privacy.com/podcast 

Blog https://www.fit4privacy.com/blog 

YouTube http://youtube.com/fit4privacy 

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How to Protect Identity & Eliminate Threats

How to Protect Identity & Eliminate Threats

Punit Bhatia - AI, Privacy and Sourcing Expert | Host of FIT4Privacy Podcast