How can neuroscience and self-talk help you break old habits and form empowering ones?

In this episode, I sit down with my longtime friend and mindset expert John Assaraf to explore the neuroscience of transformation—how self-talk, visualization, and consistency literally rewire your brain. John shares how he healed from ulcerative colitis, built multimillion-dollar businesses, and created lasting habits using powerful, evidence-based mindset tools. We also talk about what it really takes to change your health, your habits, and your life—starting with how you speak to yourself every single day.

Meet John Assaraf—a neuroscience geek turned mindset master who teaches people how to use their brains to achieve anything. From The Secret to the Innercise app, John has spent decades helping others rewire old patterns, build unstoppable habits, and create success that sticks.

What you’ll learn:

(00:00 ) How John healed his body through affirmations and belief in self-healing.

(07:33 ) Why visualization and self-talk reprogram your brain’s focus from disease to health.

(11:19 ) What new research reveals about negative thinking and daily thought patterns.

(13:25 ) How to use spaced repetition to build lasting habits.

(17:15 ) Why being committed to change matters more than being interested.

(21:26 ) How dopamine and small daily wins reinforce motivation.

(22:22 ) The “reduce it to the ridiculous” strategy for sustainable habit change.

(46:05 ) How John’s Innercise app and platforms help retrain your brain.

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Full show notes (including all links mentioned): https://jjvirgin.com/innercise

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