Want your book promotion to feel real—and actually work?
Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two.

This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix heart with AI to build campaigns that connect and convert.

Cheryl has over 20 years of experience helping entrepreneurs amplify their voices. She shows you how to add personality to your promotions. She explains how to stay consistent with your message. And she reveals how to use AI as your creative sidekick, rather than view it as your competition.

In this episode you’ll discover:

• Authenticity that sells: Why showing up as yourself builds trust and boosts book sales
• AI in your voice: How to “teach” AI your style so your marketing feels real, not robotic
• Mindset shift: See AI as your creative sidekick, not your competition
• Consistent visibility: Use AI to repurpose content and stay present without the stress
• Story-driven branding: How a dragon named Ophelia makes marketing unforgettable

If you want marketing that feels genuine and gets results, this conversation is your shortcut. Tune in now!

Here's how to connect with Cheryl:

Website

Subscribe to Cheryl's newsletter
Shop the Store

LinkedIn

Facebook

Instagram

YouTube

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From Idea to Impact: Your Book Proposal & Marketing Map

Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.

Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.

Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann

Register here