In this episode, we sit down with creative entrepreneur and photographer Aubrey Westlund to talk about the business pivot that changed everything.

When 2020 upended her original plans, Aubrey leaned into building a genuine community and discovered the power of soft selling—an approach rooted in connection, trust, and showing up with value first.

We dive into:

• How soft selling redefined her business strategy

• The exact moment she decided to pivot in 2020

• The systems and mindset shifts behind monetizing her community without ever feeling “salesy”

• How she went from offering services to creating an ecosystem of offers her audience loves

Whether you're a creative, coach, or community-builder—this episode will show you what’s possible when you lead with heart and build with intention.

Links mentioned in episode:

Sign up for Aubrey's Newsletter: https://creative-author-37.kit.com/9ce1da0e61?fbclid=PAQ0xDSwLh6WBleHRuA2FlbQIxMQABpznVtBSSJPX90ZnyzS5xV57E8oSABBaLtqAc8AaPUw7j4ej0tyu5b0gTEqRH_aem_77NRVad5bDJKpJ-ld8RkIg

License it: The Guide for Turning Past Photo Shoots Into Passive Income (secret link): https://creative-author-37.kit.com/products/license-it-the-guide-for-turning-past

Aubrey's stock photo besties community: https://stan.store/aubreywestlund/p/stock-photo-besties-community?fbclid=PAQ0xDSwLh6YNleHRuA2FlbQIxMQABpxxzQJrLwL-tSP11N9htqItjZw0oXq1wVMPJXQN00DGL2leH5rCT6xOZr0sx_aem_9Z-mDEwpPKsopLaJXb3y_A

Jordan's Besties Community: https://stan.store/thespacesocial/p/join-my-membership-5cawq?fbclid=PAQ0xDSwLh6b1leHRuA2FlbQIxMQABp4YWLokXSILpXDcAaANpuobfjGG4F_yqpJcnsBemTnpClKM5Epws9DoMxAQ7_aem_HhTeHkhnWGkDAOJGHYpGUw

The Art to Soft Selling Guide (Jordan): https://stan.store/thespacesocial/p/the-art-of-soft-selling

Social Media Management with Jordan: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f