How to Turn Your TV Nightmare into Ratings Gold
Update: 2023-09-28
Description
Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers.
In this session, taken from Advertising Week APAC 2023, execs from three very different media agencies will unpack how they’re navigating the data maze to make their clients television addicts. They’ll be joined by leaders from Yahoo and Samba TV to unpack a now globally-adopted system that is already turning savvy clients’ TV nightmares into ratings gold.
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