LBB Presents: How Do We Put a Value on Creativity?
Update: 2023-09-08
Description
Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated.
This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in marketing departments and agencies. What’s really affecting marketers’ budgets? And what’s the impact of treating creative as a cost rather than an investment?
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