https://www.gtmaiacademy.com https://www.aipoweredgtm.com/

For his Custom GPT go here

How to Build a Custom GPT That Saves Hours

I had my man Jonathan Moss on the show again, and we dove deep into the world of custom GPTs for go-to-market strategies. Jonathan's been talking about this stuff for months, and he finally showed us the goods. He built this badass GPT that helps create comprehensive GTM plans, and let me tell you, it's impressive. We got into the nitty-gritty of how it works, why it's so useful, and the thought process behind building it. Jonathan even gave us a live demo, showing how this thing generates product descriptions, ICPs, buyer personas, and a whole lot more. It was like watching a master craftsman at work.

What really blew my mind was how much time this tool saves compared to the old-school manual way of doing things. We're talking weeks or months of work condensed into a couple of hours or even minutes. Jonathan and I got into a great discussion about the importance of domain expertise when using AI - you can't just expect the machine to do all the work, you gotta bring your A-game too. We also talked about making these GPTs user-friendly, because what's the point of a tool if no one can figure out how to use it? The conversation got me fired up about the potential of this tech, especially when we started talking about using GPTs for multilingual team enablement. It's crazy to think about how far we've come and where this tech could take us in the future.

Bullet highlights:

• Jonathan sees GPTs as starter kits for AI agents

• His GTM GPT incorporates 12 key steps, from product description to risk analysis

• The GPT uses a knowledge base of trusted GTM frameworks and resources

• It generates tailored content like ICPs, personas, and sales messaging

• They discuss how this drastically cuts down strategy development time

• Importance of proper context and prompting in getting good AI outputs

• Using GPTs for multilingual team enablement

Key quotes:

Coach:

"They used to say that Content is king, but with AI Context is king. Because if people know context then - Trade and mark that. Trade and mark that! Seriously, because every time I prompt and I get something wrong, I'm like, I didn't give enough context. It's my fault. I'm the problem. It's not the AI's fault."

Jonathan:

"Think about putting like a go to market strategy like this, or even a component of that... You would sit, you would think you would ask people, you'd try to figure it out. You'd have to pull all the resources in and stuff. It would take people, it would take weeks or months to figure this out. And then now you can just have a starting point."

Jonathan:

"AI is not just going to go and do things for you. It's no silver bullet, but those that have domain expertise... use AI to just catapult that to another level."

Jonathan:

"If I go through this process, it already has so much information and insight about my go to market. It can provide me a better result on what it is that I'm looking for. And that's really the reason that I come back and use it on and on again."