How to create and scale an iconic community. Lessons from Sorare
Update: 2023-09-29
Description
In a new Seedcamp Firsts podcast episode, our Partner Sia Houchangnia chats with Dan O'Kelly, an early Community Lead at Seedcamp-backed fantasy sports unicorn Sorare. They cover all things community building, including:
- the importance of community in a fast-growing startup;
- founders' key role in setting up the vision and building the foundations of an authentic community;
- the early tactics Sorare used to build their community;
- how to kickstart and nurture your community;
- how to nurture organic initiatives by community members;
- why it is important to put resources into community building;
- mistakes and lessons learned in scaling community in the hyper-growth phase.
- the importance of community in a fast-growing startup;
- founders' key role in setting up the vision and building the foundations of an authentic community;
- the early tactics Sorare used to build their community;
- how to kickstart and nurture your community;
- how to nurture organic initiatives by community members;
- why it is important to put resources into community building;
- mistakes and lessons learned in scaling community in the hyper-growth phase.
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