DiscoverThis Much I Know - The Seedcamp PodcastHow to create and scale an iconic community. Lessons from Sorare
How to create and scale an iconic community. Lessons from Sorare

How to create and scale an iconic community. Lessons from Sorare

Update: 2023-09-29
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In a new Seedcamp Firsts podcast episode, our Partner Sia Houchangnia chats with Dan O'Kelly, an early Community Lead at Seedcamp-backed fantasy sports unicorn Sorare. They cover all things community building, including:
- the importance of community in a fast-growing startup;
- founders' key role in setting up the vision and building the foundations of an authentic community;
- the early tactics Sorare used to build their community;
- how to kickstart and nurture your community;
- how to nurture organic initiatives by community members;
- why it is important to put resources into community building;
- mistakes and lessons learned in scaling community in the hyper-growth phase.
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How to create and scale an iconic community. Lessons from Sorare

How to create and scale an iconic community. Lessons from Sorare

Carlos Espinal