In this episode of Content Catalyst, Deb Szabo, a marketing strategist and video coach, shares 12 key steps to create content that converts and directly impacts your bottom line. She discusses the evolving landscape of digital marketing, the importance of aligning content with business goals, and strategies for developing a content marketing plan that resonates with your audience.

Summary: Deb Szabo outlines a comprehensive approach to content marketing, covering everything from setting goals and understanding your audience to developing a content workflow and distribution strategy. She emphasises the importance of aligning content with business objectives, creating a vivid story framework to understand your ideal audience, and using AI tools to enhance content creation and keyword research. The episode provides practical tips for auditing existing content, developing a brand vibe, and using metrics to monitor content performance.

Time Stamp Chapters:

00:00 - Introduction and overview of content marketing challenges

03:15 - Step 1: Setting goals aligned with business objectives

05:30 - Step 2: Defining and understanding your audience

08:45 - Step 3: Developing effective messaging using the VIVID Story framework

12:20 - Step 4: Keyword research for discoverability

14:00 - Step 5: Auditing existing content for success clues

16:30 - Step 6: Choosing the right content formats and platforms

19:15 - Step 7: Defining content categories 22:45 -

Step 8: Creating a recognisable brand vibe

24:30 - Step 9: Monitoring metrics for content performance

26:15 - Step 10: Content distribution strategies

29:00 - Step 11: Developing an efficient content workflow

31:45 - Step 12: Using a content planner for consistency

34:30 - Recap of the 12 steps and conclusion

Resources:

1. Content Catalyst Blueprint: https://www.debszabo.com/Blueprint

2. Perplexity AI: For content research and ideation

3. CapCut: Video editing tool for creating short clips

4. Vista Social: Content scheduling platform

5. Notion: Project management and content planning tool

This episode is for you if you're interested in; Content marketing strategy Business growth AI in content creation Content that converts Audience targeting Marketing Message Content categories Branding Content distribution Content workflow Content planner SEO and discoverability Content auditing Metrics and analytics Perplexity AI Video content Repurposing content Content scheduling Personal branding Notion for content planning