Black Friday is fast approaching and if your business needs a cash injection before the end of the year, this 10-part Content Catalyst series with Deb Szabo and Facebook Ads expert Stacey Hughes is your roadmap. In this kickoff episode, Deb and Stacey share why Black Friday isn’t just for retailers, how service providers and digital entrepreneurs can leverage it, and what to do now to prep your offer before November hits.  

Episode Highlights  

- Why Black Friday matters for all types of businesses — not just eCommerce 

- How Australians spent $6.8 billion during last year’s Black Friday weekend — and how to get your share 

- Ways to create strategic offers without discounting or “cheapening” your brand 

- The importance of list building and pre-launch campaigns in October 

- How to audit last year’s campaign to identify what worked and what to tweak this year

 - Why simple, streamlined tech stacks and sales funnels drive more conversions

🎯 Register for the Black Friday Lead Machine: blackfridayleadmachine.com - October 22nd-24th sprint to build your offer, content & ads.

Black Friday Lead Machine: 3-Day Marketing Sprint Begins October 22nd https://www.debszabo.com/black-friday-lead-machine

⚠️ The Black Friday Lead Machine 3-day sprint runs October 22nd-24th to get campaigns ready before November hits.

⏰ Timestamps ⏰

0:00 Welcome & Black Friday Opportunity Introduction

2:30 Meet Co-host Stacey Hughes & Partnership Intro

4:45 10-Part Podcast Series Overview Breakdown

7:20 Why Service Providers Should Do Black Friday

10:15 List Building vs Direct Sales Strategy

13:30 Facebook Ads for Black Friday Campaigns

16:00 Black Friday Lead Machine Challenge Details

18:45 Next Episode Preview & Sign-off

RESOURCES 🎯

Register now: blackfridayleadmachine.com for the October 22nd-24th sprint Want to stay updated on Black Friday marketing tips & templates?

📧 Join the Content Catalyst newsletter: https://debszabo.com/newsletter

Co-host Stacey Hughes specializes in Facebook ads and Kajabi tech at Fab Ads: https://www.staceyhughes.co/

NEXT STEPS

Subscribe to Youtube Channel: https://www.youtube.com/@debszabovideo https://www.youtube.com/@staceyhughes Register for Black Friday Lead Machine:

www.blackfridayleadmachine.com

Book 1:1 Discover Call: https://calendly.com/connect-rtq/discovery-call?month=2025-02

WORK WITH DEB SZABO

Deb Szabo helps small businesses and entrepreneurs build brand and business through her: Content Catalyst Membership: Live Monthly Marketing, Video Editing and Planning Sessions, resources

CONNECT

🔗 Instagram: https://www.instagram.com/debszabo_

🔗 Website: https://debszabo.com

🔗 Free Tools: https://debszabo.com/resources

🔗 Instagram: https://www.instagram.com/staceyhughes.co/