Most launches don’t flop when you start selling they flop before they even start.

If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.

I’m breaking down why:
✨ Your waitlist is the most important predictor of launch sales
✨ Pre-launch is even more important than launch (yes, really)
✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.

I’ll also share a quick reality check on conversion rates (and why I’m still shocked at how many experienced launchers aren’t tracking theirs), plus a few tangible tips you can steal right now to make your next launch feel like an event your audience can’t wait to be part of.

And if you’re ready to map out your own signature pre-launch series - the binge-worthy content arc that grows your audience, fills your waitlist, and has people DM’ing you “I’m in” before you even open cart - make sure you grab my brand new free mini masterclass: Your Pre-Launch Signature Series.

What You’ll Learn in This Episode:

• Why waitlists = conversions (and why cart open is too late to start hyping your offer)

• The truth about conversion rates and what they actually mean for your sales

• Why audience growth is baked into your launch strategy, not something separate

• Practical steps to grow your audience + get more buyers ready before cart open

  
  

FREE MINI-MASTERCLASS: Your Pre-Launch Signature Series