Flower pricing can be tricky with so many factors affecting value, between different crops, different markets and varying types of arrangements. You want to make sure you’re putting the price of your flowers high enough so you’re making a profit, but not so high that you price yourself out of the market. Listen to this week’s podcast with Lennie Larkin for pricing strategies to make sure you can keep your business going.

As a flower farmer herself and business coach for other flower farmers, Lennie put her experiences and business expertise into the book Flower Farming for Profit, and the Sell Your Flowers Summit, which you can attend for free starting November 20. In this conversation, we cover how to price the same blooms for different markets, how to de-commodify your flowers, and how to market them. If you know how to grow flowers but are anything less than confident in how to sell them, this conversation will help you develop the confidence to ask for a fair price for your blooms!

Connect With Guest:
Website: flowerfarmingforprofit.com
Instagram: @flowerfarming.forprofit
Sell Your Flowers Summit

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If you have never attended an ASCFG Conference, there is no better time to invest in yourself! The Association of Specialty Cut Flower Growers is welcoming Growing for Market readers to register at the ASCFG member rate for the 2026 Conference in Albuquerque on January 13-14. Register at ascfg.org.

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