Getting that first client who actually pays you is a really big milestone.

But how do you get there?

We all know how daunting it can be to try and secure that very first customer. And once we do land them, we’ll usually undercharge and overdeliver.

It’s not just new designers that struggle to attract clients, however. Oftentimes, busy designers will bury their heads in their work and fail to continue marketing their businesses. Once the jobs dry up, they’re left without any leads.

Today, I’ve got some tried and tested strategies to help you secure your first paying client, along with some essential steps you should take before you embark on this exciting journey.

Understand Your Value

Before anything else, it’s crucial to understand the value you bring to the table. Ask yourself, what unique skills or services do you offer that others don't? Knowing your strengths and how they benefit your potential clients will be the foundation of your pitch and the services you provide. 

Clarify Your Niche

You need to know where you're going and who you're targeting. What is your niche? Are you clear on what you’re offering, and how much you’ll charge? There is nothing worse than having someone reach out who wants to work with you, but you’re unclear on any of these points. So, the more sure and elevated you are in your delivery of your service, the more likely that you’ll get those return customers and referrals you’re hoping for. 

So, once you've taken the time to build that self-belief and get clear on your offer, where can you expect to find leads? I'll take you through the different ways you might find your first paying client: 

1. Referrals
2. Networking
3. Online Presence
4. Sending Out a Pitch
5. Follow-Ups

Securing your first paying customer might take a little time and effort, but don’t get discouraged. Stay positive, keep refining your approach and learn from any setbacks. Every interaction is an opportunity to improve and grow your business.

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