Here's the hard truth: if you're not willing to invest in your own business, you cannot expect others to want to invest in you. 

Spending money on your business can feel risky, especially when you're trying to save or are unsure of future projects. Yet, the reality is that to make money, you have to spend it. 

Strategic investments in your business aren't just expenses; they are vital tools that create opportunities, streamline processes and elevate your work. The good news is, running an interior design business, unlike a lot of other types of businesses, demands relatively low start-up and ongoing costs. 

Today, we’re exploring how spending money is key to growing your design business, and the areas you should really be investing in to enhance your reputation as a professional. This covers things from your website and headshots to your social media presence. 

Remember, your brand is your reputation, and often the first impression potential clients have of you. If you cut corners here, you’re really signalling to your clients that you’re not confident in your value - and who wants to invest in that? 

Ultimately, adopting a return on investment mindset changes your perspective; it’s here that you realise every dollar you invest has the potential to multiply.

 Investing in your business is a non negotiable. If you want to see sustainable growth and success, whether it's money, time or resources, what you put into your business is what you're going to get out of it.

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