Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. 

Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish. 

In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They explain the five-step process they developed to utilize generative AI and incorporate insights from prior research effectively. They also highlight the importance of human control and responsibility in directing AI and avoiding biases. Their case study focused on identifying innovation opportunities in the bakery category and generating prototype products. 

They emphasize the need for bold and sustainable innovation to solve global challenges.

#ESOMAR, Market Research, ESOMARCongress, generative AI, co-creation, food and beverage, insights, innovation, bakery, prototype products, sustainability

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