In this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry.
 
They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards. 

Whether you’re a market research veteran or new to the field, this episode offers a deep dive into the ethical backbone of our industry.

Learn more about the code here: https://esomar.org/code-and-guidelines/icc-esomar-code

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