In this engaging conversation, António and Brett Townsend explore the evolving landscape of market research and consumer insights. Brett shares his journey from broadcasting to market research, emphasizing the importance of curiosity and innovation in the field. They discuss the balance between meeting client needs and pushing for innovative solutions, as well as Brett's proudest career moments, including a successful project with Walmart. The conversation also delves into the motivations behind Brett's book, 'Insights on the Brink,' which aims to spark discussions about the industry's need for change. They highlight the importance of digging deeper for insights rather than settling for surface-level data, and Brett offers valuable advice for new researchers, stressing the significance of focusing on sales and understanding the true questions behind research projects.

You can find the book here: https://www.amazon.com/Insights-Brink-Revitalizing-Research-Analytics-ebook/dp/B0D9KLLZ6J

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