In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highlighting how AI is transforming the research process by providing quicker and more accurate insights. The discussion also touches on the need for specificity in research, the role of empathy in connecting with consumers, and the future of market research as a strategic partnership within organizations.

This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/

Send us a text

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• Follow us on Twitter - http://bit.ly/2ZtT0PJ

• ESOMAR LinkedIn - http://bit.ly/2Drifcg

• ESOMAR Facebook - http://bit.ly/2ZrlU37

On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!

#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling