How to use content to build brand - with Chris Walker
Update: 2024-07-19
Description
Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) do a content strategy live session where they answer questions and talk about how to create content that works in driving pipeline and building brand in B2B.
Here's what was covered:
- 00:00 - Intro
- 2:23 - Why content is not just a marketing responsibility anymore
- 4:54 - Where and how to source content ideas
- 11:10 - “How to develop differentiated POV’s”
- 15:13 - “How competition impacts content strategy”
- 19:08 - The 3 steps to building your “brand”
- 20:56 - When to start an organic content strategy
- 29:14 - Creating content for sales objections
- 36:13 - Expert-driven SEO vs traditional SEO
- 41:41 - Early-stage startup marketing example
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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
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