Use This Content Team Playbook (with Head of Content @ Mutiny)
Update: 2024-12-13
Description
In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Stewart Hillhouse (Head of Content at Mutiny).
Stewart shares strategies for using AI to make content creation faster and more efficient without sacrificing quality. He also shares the exact content playbook they are using at Mutiny that has helped build their brand into one of the most well known companies in B2B.
Here’s what you’ll learn in this episode:
- The 3 key roles for an AI-driven content team
- How to build repeatable content formats and styles
- Why "always-on" content is non-negotiable
- The importance of pairing campaigns with consistent content
- How Mutiny used a creative campaign to activate target accounts
- Measuring content success
- Why content is still the most effective way to scale B2B marketing
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95% Content is brought to you by Hatch.
Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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