How to write an About page that sells
Description
About pages are often neglected, as they’re typically something that was hastily written when your website first went live. It’s not particularly common for a business to revisit an About page, aside from perhaps updating a team profile or adding a new picture of a team member.
It’s worth pointing out that a great About page will help you to stand out from your competition. If they’ve all got a boring page that doesn’t offer anything to their visitors, imagine how refreshing your new About page will be to your visitors?
In this episode, I explain the key factors to making an awesome About Page that will keep your visitors interested and want to buy from you!
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