When it comes to your website, you want to use every tool at your disposal to engage and persuade potential customers.

And while there are many different tools you can use, case studies should be high on the list. Why? Because case studies are one of the most effective ways to showcase the value of your product or service. Not only that, but they can also help you build trust with potential customers.

So if you're not using case studies on your website, you're missing out on a powerful marketing tool. To learn more about why case studies should be used on websites, keep listening!

Resources used in the Podcast

Example Case Study Pages

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